Agencies line up for Birds Eye account
17 Nov 2011 | by Sara Kimberley
. At the beginning of the year, Birds Eye appointed Cadbury s Margaret Jobling as its marketing director. Birds ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty
28 Jul 2011 | by Simon S Kershaw
and shading around the eyes, smooth the lips and darken the eyebrows" of model Christy Turlington. Just a ...
Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
08 Jun 2011 | by Ryan Newey, Co-founder, Fold7
around with their tongues out - it's because no one wants to see them. Can you imagine a Cadbury ...
CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
16 Sep 2010 | by Simon Kershaw
of the creativity and effectiveness podium this time? Well, one candidate could be our old friend Cadbury. As you ... . Cadbury is already well out of the blocks. I first spotted the 'Spots v Stripes' campaign on digital ... in their daily lives. It was the Cadbury brothers vision to create a factory in a garden , and to this very day ...
Proximity and MRM join Kraft pan-European digital roster
25 Mar 2010 | by Joe Thomas
ads. The US food giant's 11.7 billion takeover of Cadbury was completed at the start of February ... to move Cadbury's marketing and sales operations overseas. ...
Royal Mail marketer Hings leaves after seven years
24 Mar 2010 | by Alex Brownsell
. Brands such as Sony, Cadbury and Nintendo were signed up to support the project. ...
Sky sponsors box of brands for home movers
24 Mar 2010 | by Alex Brownsell
such as Cadbury, Lovefilm and O2 provided free samples to consumers. Charles Wasdell, director at Home Move Box ...
Cadbury becomes first brand to sign up to new Yahoo! and Nectar service
12 Feb 2010 | by Sara Kimberley
LONDON - Cadbury is the first FMCG brand to sign up to Yahoo! and Nectar's new online advertising...by brand owners including Kraft Foods and Nestl . However, Cadbury is the first brand to launch a ...
Kraft coffee brand develops first social media strategy
05 Feb 2010 | by Sara Kimberley
takeover of British confectioner Cadbury. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
