Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting..., Cadbury Bitsa Wispa, to teenagers who may never have heard of the brand until it relaunched in 2008 after a five-year hiatus. Cadbury's Wispa Facebook page will feature "behind the scenes" shots ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Kinder Chocolate to debut on TV
12 Apr 2012 | by John Reynolds
, Ferrero Chocolate is up against established brands such as Cadbury. Mauro De Felip, marketing director ...
Bauer Media partners Kraft for Philly in 5 campaign
04 Apr 2012 | by Nick Batten
. The creative for each of the campaigns was devised by Drum. Earlier this year Bauer Media supported Cadbury Dairy Milk 'Postcards' and Cadbury Dairy Milk 'Pumped' around Cadbury's wider London 2012 sponsorship ...
Cadbury Dairy Milk 'Helium Bubbly' by Fallon
03 Apr 2012
Cadbury launched an April Fools' campaign for its Dairy Milk Bubbly bar "made with helium"....Two videos, a video blog about the product and "amateur" footage of the floating bar were released and seeded via the Cadbury social community. Digital posters featuring the "new" bar appeared at national rail stations. The activity forms part of the "Joyville" campaign. ...
Reality check - February 2012
29 Mar 2012 | by Campaign staff
2 Halifax 140 2 Cadbury 122 2 The Guardian 4 ...
Brands line up for 1960s ad break in 'Mad Men'
27 Mar 2012 | by Maisie McCabe
liquid spot featuring Nanette Newman and Leslie Ash, as well as ads for Cadbury's Milk Tray, Tetley ...
Kraft rolls out seductive Carte Noire ad
23 Mar 2012 | by Sarah Shearman
has kicked off a review to create a digital roster across its brands , which include Dairylea, Cadbury ...
Sky brings back 60s ads for Mad Men launch
15 Mar 2012 | by Ian Darby
Viewers will see famous UK advertising from the decade including the Fairy liquid spot featuring Nanette Newman and Leslie Ash. Other ads that will run during the first episode include Cadbury's Milk Tray, Tetley, Citro n and Kit Kat. Some of the spots will be from the US to reflect the programme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
