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Cadbury takes another pop at popcorn market

28 May 2012 | by John Reynolds

Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap into the growing demand for popcorn and sharing bags. Cadbury's move mirrors a similar move by the likes ...

Carat hires Vizeum's Hook as strategy chief

17 May 2012 | by Katherine Levy

marketing director at Stella Artois. Before that, she also worked at Cadbury and Abbey National. Sexton ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

: With everything that has happened at Tesco and Cadbury, its been a pretty exciting road and I m not disenchanted ... and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...

Kraft Foods appoints Jo Bradley as acting head of comms

26 Apr 2012 | by John Owens

for the global organisation, whose brands include Cadbury, Oreo and Dairylea. The move in-house comes after ... to Kraft-owned Cadbury s role in the sponsorship of the Olympics, and the change in name of Kraft ... with Cadbury, plus the lure of cheap chocolate. Why wouldn t you want to get involved? Fiona Thorne, CEO ...

Kellogg's repitches lobbying brief over conflict

17 Apr 2012 | by Matt Cartmell and Alec Mattinson

Cadbury s, alongside Bell Pottinger Public Affairs UK work for Kellogg s. But the breakfast cereals ...

Trading places: this week's people moves

30 Mar 2012 | by Staff

and Cadbury. ( Campaign ) Chris Warren , one of the founders and former chief executive of TMW ...

CMW appoints North as digital strategy chief

29 Mar 2012 | by Sara Kimberley

North joins the agency from the digital shop VML London, where he was the planning director. At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ...

Kraft Foods kicks off digital roster review

22 Mar 2012 | by Sara Kimberley

The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...

Kraft Foods UK names agencies on lucrative consumer PR roster

24 Feb 2012 | by Sara Luker

, Hill + Knowlton Strategies and PrettyGreen. The move follows the company's purchase of Cadbury ... PrettyGreen had long links with Cadbury and is currently overseeing the brand s support for London 2012. The Red Consultancy worked on a number of Cadbury brands before the roster pitch. Head of UK external ...

Klas Lusth gets creative role at Hypernaked

23 Feb 2012 | by Ian Darby

He joins the agency's creative department to support the creative director, Oliver Green, across all clients, which include Nokia, Pedigree Petfood and Cadbury. Lusth started out at Razorfish before becoming a senior digital creative at agencies including Grey and DDB in Sweden, where he landed ...

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