Cadbury Wispa launches £3.5m ad campaign
22 May 2012 | by Sara Kimberley
Cadbury Wispa has launched a £3.5m ad campaign to promote its bitesize addition, targeting teenagers who may not have heard of the brand before its 2008 relaunch.
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Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
Cadbury Dairy Milk 'Helium Bubbly' by Fallon
03 Apr 2012
Cadbury launched an April Fools' campaign for its Dairy Milk Bubbly bar "made with helium".
Colin Jackson talks to Marketing about Cadbury's Olympic campaign
23 Mar 2012 | by John Reynolds
As Cadbury launches its Olympic-themed Spots v Stripes campaign at London's St Pancras this week, Marketing talks to brand ambassador and former Olympic silver medalist Colin Jackson.
Cadbury division set to become Mondelez International
22 Mar 2012 | by John Reynolds
Kraft is proposing to change the name of its international snacks business, including Cadbury, to Mondelez International, which is intended to mean “delicious world”.
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury's disparate relationships demonstrate.
Adwatch (Mar 21) top 20 recall: Cadbury Creme Egg
21 Mar 2012 | by Toby Talbot, executive creative director, RKCR/Y&R
The seasonal confectionery brand is being consistent and fun with its Olympics theme
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Cadbury 'joyville' by Fallon
02 Feb 2012
In a move away from its previous "Glass and a Half Full Productions" work, Cadbury Dairy Milk is launching a new long-term communications platform called Joyville, created by Fallon.
Cadbury's takes Crème Eggs to the Olympics
09 Jan 2012 | by Sara Kimberley
Cadbury's Crème Egg is launching an Olympic and Paralympic-themed ad campaign to support its sponsorship of the London 2012 Games.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
