Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
and Cadbury the first brands in the UK to enable the audio-recognition app in its ads. He said 50,000 Shazam ...
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Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap into the growing demand for popcorn and sharing bags. Cadbury's move mirrors a similar move by the likes ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
From Cadbury s to Jaguar, we re used to foreign companies buying British brands. What changes ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
/Initiative 30 13 ( ) Cadbury Dairy Milk Fallon London/PHD 27 14 ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
is the first restaurant chain to use Blippar technology. It was debuted in August last year, for a Cadbury ...
Kenwood
02 May 2012
as ever. Perhaps too solid: a modern marketer might raise an eyebrow at the durability of the Kenwood ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
= ( ) DFS Krow/MediaCom 39 4= ( ) Cadbury Creme Egg Fallon London/PHD 39 ...
Kinder Chocolate to debut on TV
12 Apr 2012 | by John Reynolds
, Ferrero Chocolate is up against established brands such as Cadbury. Mauro De Felip, marketing director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
