05 Jan 2010
| by John Reynolds
LONDON - Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out...a cash sweetener of an extra 60p per share to Cadbury shareholders. The increased cash offer ...
for every Cadbury share. This valued the company at 10.6bn, in its bid to acquire the maker of brands ...
, Kraft said: "Kraft Foods is doing this because of the desire expressed by some Cadbury security holders ...
02 Dec 2009
| by Sara Kimberley
Normal 0 0 1 240 1370 Haymarket Publishing 11 2 1682 11.516 0 0 0 O2 More will deliver personalised campaigns for advertisers and give O2 customers access to a range of offers from 50 brands including Adidas, Blockbuster and Cadbury and Interflora. The opt ...
11 Mar 2009
| by Staff
loved Cadbury Gorrilla for capturing the chocolate moment perfectly and the Saturday before last ...
03 Mar 2009
| by Sarah Crawley-Boevey
Major accounts: Sainsbury's, Cadbury, Warner Bros and ING Direct How do you fit within the wider ...
10 Feb 2009
| by Richard Wood
the dancing eyebrows of both children. Although the ad is rather obscure - like the previous Cadbury ads ...
the Eyebrows campaign will similarly benefit the Cadbury brand. Since the ad first aired, the buzz rating ...
right - and Cadbury is at the forefront of this movement. When the now legendary Gorilla ad first aired ...
09 Dec 2008
| by David Brennan
media; only one of the IPA winners, Cadbury's Biscuits, used TV alone. At our Televisionaries event ...
02 Dec 2008
| by Adam Woods
- the Cadbury's win in particular. "We have also set up M2M as another alternative network on the back of Estee ...
18 Nov 2008
| by Staff
" campaign has demonstrated the power of consumer communities on social networks. Cadbury brought ...
used to work at Millward Brown and in an insights role at Cadbury. Both jobs established a strong ...
18 Nov 2008
| by Ben Bold
raised eyebrow or downright befuddlement. Since then, the company has grown into a full-service agency ...
04 Nov 2008
| by Arif Durrani
In his new role, which starts on 10 November, Ellsom will be responsible for developing all aspects of PHD's search offering. Search is playing an increasingly integral part in campaigns for several PHD clients, including ING Direct, BMI Baby, Sainsbury's and Cadbury. Ellsom will draw on his ...