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Kraft ups offer for Cadbury as Nestlé pulls out of bidding

LONDON - Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out...a cash sweetener of an extra 60p per share to Cadbury shareholders. The increased cash offer ... for every Cadbury share. This valued the company at 10.6bn, in its bid to acquire the maker of brands ... , Kraft said: "Kraft Foods is doing this because of the desire expressed by some Cadbury security holders ...

O2 Media boosts sales team

Normal 0 0 1 240 1370 Haymarket Publishing 11 2 1682 11.516 0 0 0 O2 More will deliver personalised campaigns for advertisers and give O2 customers access to a range of offers from 50 brands including Adidas, Blockbuster and Cadbury and Interflora. The opt ...

Meet Simon Thompson, Lastminute.com

loved Cadbury Gorrilla for capturing the chocolate moment perfectly and the Saturday before last ...

Meet the strategists

Major accounts: Sainsbury's, Cadbury, Warner Bros and ING Direct How do you fit within the wider ...

Cadbury ad raises eyebrows

the dancing eyebrows of both children. Although the ad is rather obscure - like the previous Cadbury ads ... the Eyebrows campaign will similarly benefit the Cadbury brand. Since the ad first aired, the buzz rating ... right - and Cadbury is at the forefront of this movement. When the now legendary Gorilla ad first aired ...

Media Week Essay - Television

media; only one of the IPA winners, Cadbury's Biscuits, used TV alone. At our Televisionaries event ...

Gottlieb captains strong squad

- the Cadbury's win in particular. "We have also set up M2M as another alternative network on the back of Estee ...

Meet Julie Mercer, Cadbury

" campaign has demonstrated the power of consumer communities on social networks. Cadbury brought ... used to work at Millward Brown and in an insights role at Cadbury. Both jobs established a strong ...

Evolve or die

raised eyebrow or downright befuddlement. Since then, the company has grown into a full-service agency ...

Ellsom to boost PHD search offer

In his new role, which starts on 10 November, Ellsom will be responsible for developing all aspects of PHD's search offering. Search is playing an increasingly integral part in campaigns for several PHD clients, including ING Direct, BMI Baby, Sainsbury's and Cadbury. Ellsom will draw on his ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.