BBH at Thirty
29 Mar 2012 | by Claire Beale
't get them out. I don't like resigning accounts, but we've resigned a few: Cadbury, Asda, Levi ...
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CMW appoints North as digital strategy chief
29 Mar 2012 | by Sara Kimberley
North joins the agency from the digital shop VML London, where he was the planning director. At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ...
Flack special: Power Book 2012 revelations
28 Mar 2012
There were some eyebrow-raising revelations by PR folk in this year's PRWeek Power Book - here
Adwatch (Mar 28) top 20 recall: Boots
28 Mar 2012 | by Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB
4 -5 Cadbury Creme Egg Fallon London/PHD 38 5 ( ) Argos CHI ... = ( ) T-Mobile Saatchi Saatchi/MEC 18 7= ( ) Cadbury Creme Egg CMW London ...
Brands line up for 1960s ad break in 'Mad Men'
27 Mar 2012 | by Maisie McCabe
liquid spot featuring Nanette Newman and Leslie Ash, as well as ads for Cadbury's Milk Tray, Tetley ...
Kraft rolls out seductive Carte Noire ad
23 Mar 2012 | by Sarah Shearman
has kicked off a review to create a digital roster across its brands , which include Dairylea, Cadbury ...
Colin Jackson talks to Marketing about Cadbury's Olympic campaign
23 Mar 2012 | by John Reynolds
As Cadbury launches its Olympic-themed Spots v Stripes campaign at London's St Pancras this week...As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...
Evening Standard appoints MediaEquals to Olympic brief
23 Mar 2012 | by John Reynolds
, the outdoor packages, where London 2012 sponsors such as McDonalds, Coca-Cola and Cadbury got the first chance ...
Cadbury division set to become Mondelez International
22 Mar 2012 | by John Reynolds
Kraft is proposing to change the name of its international snacks business, including Cadbury
Kraft Foods kicks off digital roster review
22 Mar 2012 | by Sara Kimberley
The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
