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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

From Cadbury s to Jaguar, we re used to foreign companies buying British brands. What changes ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

Hall of Fame shortlists finalised and deadline extended

Borkowski Brands Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis Partnership ...

JCDecaux expands Waitrose network

, MasterCard and Cadbury Fair Trade. Spencer Berwin, managing director of sales, at JCDecaux, said ...

Trading Places: This week's people moves in advertising, marketing and media

, effective July 2011, when incumbent Keith Ludeman retires. ( Marketing ) Cadbury has parted company ...

The Marketing Society Forum - Is a long-term 'interim marketing director' damaging for a brand?

. NO - Mike Colling, Managing director, Mike Colling Co Cadbury has appointed an interim marketing ...

Marketing's Power 100

, just as the portfolio of Cadbury brands falls into the US company's hands. Fielding is effectively ...

Helen Edwards on Branding: From checkout to grave

Seeking to make sense of Tesco's brand extension into house-building, and perhaps to allay a creeping unease about it, some commentators have alighted on a precedent: the Cadbury and Lever company towns of the 19th century. They are wide of the mark. Those communities were created to provide homes ...

Boots replaces M&S as most reputable UK company

companies in the top 10 include Cadbury, Morrisons and Rolls Royce Aerospace. Retailers performed well ... Cadbury Christie's John Lewis Partnership Marks Spencer Group Debenhams William ...

Helen Edwards on Branding: Time to get touchy-feely

The BrandZ top 100 is one of those annual rankings that hit brand owners whether they like it or not, boosting egos here, raising eyebrows there, plunging whole departments into gloomy introspection if the news is bad. Other surveys may pop up through the year, but this is the one marketers take seriously ...

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