Brand Manager of the Week: Lisa Harrison
20 Mar 2012
campaign? The Cadbury dancing clothes ad. Cleverly made and wicked song choice. - What is your all ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ... . Working with technology firm Blippar, Cadbury recently used augmented reality technology on its packaging ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
-president marketing, Kraft Foods Europe As Cadbury Dairy Milk is the nation s favourite, reach is critical to our ... seem to enjoy interacting with Cadbury we have recently reached 1m fans on Facebook, so Twitter is a ...
Lynx unleashes the chaos for both sexes
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
company MJZ, who has previously won awards for Cadbury's "eyebrows" ad and Old Spice's "the man your man ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
year, namely Amazon, Colgate and Cathedral City, while Cadbury, Waterstones and Bosch are the only ...
Premier Foods readies £10m TV campaign
14 Dec 2011 | by John Reynolds
the first piece of significant advertising undertaken by the architect of Cadbury's "gorilla" ads....The ads have been created by the creative agency 101, the agency founded by Phil Rumbol, the former marketing director at Cadbury. The campaign is expected to run across TV and other media. More details of the campaign are expected to come out early next year. The activity comes at a difficult ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
is predicted to more than double its sales to 40m this year. It has hired former Cadbury and Unilever ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
in the local pub. Having arrived at Tyrrells after stints at Cadbury, Unilever and Gallaher, Rudgard feels settled in this latest job. 'I was thinking about my next logical move after Cadbury and then I started ... was my kid.' Returning to the UK with a move to Cadbury fitted with that desire. However, the Kraft ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Borkowski Brands Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis Partnership ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
