EDITORIAL: Carlisle quit over loss of influence
20 Jun 2003
-a-million-a-year client will have raised eyebrows in the Square Mile, although sources close to Carlisle insist the money ...
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Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
,' says Nokia UK director of communications Mark Squires. In the first place, media eyebrows were raised ...
E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?
28 Sep 2001 | by MARY COWLETT
. Similarly Cadbury's has established an extremely low barrier to entry with its on-pack SMS promotion ... , to find out whether and what they have won. For Cadbury's, the campaign has also captured a huge amount ...
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
related marketing initiatives such as the Cadbury s Strollerthon emerge as valued communications tool ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
