Profile: Christopher Morris, Harrods
11 Oct 2002 | by Adam Hill
suggests that former colleagues will have raised an eyebrow at the appointment. And Bob Friend, senior ...
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Opinion: Leader - Draw a line under WPP market share
17 Sep 2004 | by Gidon Freeman, gidon.freeman@haynet.com
There is nothing to suggest that WPP's position in the PR market is anything like as dominant. And yet eyebrows are certain to be raised by news that - following this week's sale of US ad agency Grey Global - GCI Group is to be kept within the Sir Martin Sorrell family. This gives WPP three of the top ...
CAMPAIGNS: Weekly Web Watch - Death row does it again for Benetton
10 Mar 2000 | by SIMON CREASEY
Organisation: Benetton Issue: The US death penalty At: www.benetton.com/death row Benetton s new global communications campaign for spring/summer 2000 has already been raising eyebrows and caused million dollar law suits to be lodged in the US. The campaign recently hit Britain ...
August.One is first agency for PC World
21 Jan 2000 | by JENNIFER WHITEHEAD
competitor to the iMac. PC World has also undertaken a partnership with Cadbury s Creme Eggs ...
Findlay-Wilson to inject new PR fizz into SodaStream
19 Jun 1998 | by JEMIMAH BAILEY
from Cadbury Schweppes. The DIY soda machines enjoyed a high profile in the 1970s and 1980s ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
to champion CRM, BITC has established a leadership team including Cadbury Schweppes, BT, Lever Brothers ...
Are advertisers paying too high a price for star turns?
31 Oct 1997 | by MAGGIE BROWN
: Channel 5, Walker s Crisps, and now guest appearances on the wrappers of Cadbury chocolate bars ...
DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat on the back. In corporate terms it is crucial to long term business growth. Kate Nicholas and Virginia Matthews report
11 Apr 1997 | by KATE NICHOLAS and VIRGINIA MATTHEWS
etc - Britain s most admired companies such as Tesco, Burford, Next, Marks and Spencer, Cadbury ...
NEWS: A good cause is good news for sales figures
15 Nov 1996
Week, 5 July). It found that 70 per cent of directors felt CRM schemes like Cadbury ...
ANALYSIS: CORPORATE REPUTATION; Building an image of community concern
05 Jul 1996 | by LEXIE GODDARD
Sainsbury s and Asda, keen to grab some corporate brownie points. Another example is Cadbury s Strollerthon. The sponsored walk for charity, designed to enhance Cadbury s image as a fun, contemporary and caring company, has raised over pounds 400,000 for Save The Children. Dominic Cadbury, chairman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
