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Frost quits Cadbury's for npower post

Cadbury Trebor Bassett's PR head for ten years, Richard Frost, is leaving to take up a similar role at controversial energy provider npower. Frost will build a team to handle both internal and external comms. He takes over from interim PR head Alan Thompson, who will work as a consultant ...

DIARY: Thames Water proves it won’t duck the key environmental issues

Lobbyists may have raised a slightly disdainful eyebrow at APCO s fluffy PR stunt for Thames Water...Lobbyists may have raised a slightly disdainful eyebrow at APCO s fluffy PR stunt for Thames Water last week. None more so than APCO s own Liam McArthur, who was responsible for organising the catapulting of more than 60 giant plastic ducks off Westminster bridge - an event designed to draw attention ...

DOING ADMIRABLY: Being one of the UK’s most admired brands means more than just a public pat on the back. In corporate terms it is crucial to long term business growth. Kate Nicholas and Virginia Matthews report

etc - Britain s most admired companies such as Tesco, Burford, Next, Marks and Spencer, Cadbury ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

related marketing initiatives such as the Cadbury s Strollerthon emerge as valued communications tool ...

 

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