Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap into the growing demand for popcorn and sharing bags. Cadbury's move mirrors a similar move by the likes ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
/Initiative 30 13 ( ) Cadbury Dairy Milk Fallon London/PHD 27 14 ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
of digital trends". Mindshare devised and brokered the Pepsi Max deal. Cadbury's will integrate Shazam ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
: With everything that has happened at Tesco and Cadbury, its been a pretty exciting road and I m not disenchanted ... and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Kraft Foods appoints Jo Bradley as acting head of comms
26 Apr 2012 | by John Owens
for the global organisation, whose brands include Cadbury, Oreo and Dairylea. The move in-house comes after ... to Kraft-owned Cadbury s role in the sponsorship of the Olympics, and the change in name of Kraft ... with Cadbury, plus the lure of cheap chocolate. Why wouldn t you want to get involved? Fiona Thorne, CEO ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
= ( ) DFS Krow/MediaCom 39 4= ( ) Cadbury Creme Egg Fallon London/PHD 39 ...
Kellogg's repitches lobbying brief over conflict
17 Apr 2012 | by Matt Cartmell and Alec Mattinson
Cadbury s, alongside Bell Pottinger Public Affairs UK work for Kellogg s. But the breakfast cereals ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
