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Tesco media director Trevor Datson leaves to consider next steps

: With everything that has happened at Tesco and Cadbury, its been a pretty exciting road and I m not disenchanted ... and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

= ( ) DFS Krow/MediaCom 39 4= ( ) Cadbury Creme Egg Fallon London/PHD 39 ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury...There are two places where you might encounter the Cadbury chocolate brand, aside from the normal ... you wish to avail yourself of an industrial-sized slab of Cadbury Dairy Milk at half price ... supermarket, where you will find the new Philadelphia spread blended with Cadbury's milk chocolate ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

-Price 56.83 38 Cadbury 56.33 39 Green Black's 56.18 40 ...

Google ranked top brand and Dove enters top 20

year, namely Amazon, Colgate and Cathedral City, while Cadbury, Waterstones and Bosch are the only ...

Sainsbury's and DCMS chiefs launch 2012 School Games

's and Cadbury's with the 2012 Games, Hunt defended the brands. He said: "I'd say we want to encourage big ... playing sport isn't that a good thing for McDonald's and Cadbury's to be doing? We should be encouraging ...

Campaign of the Year: John Lewis

.com (2009); Hovis (2008); Cadbury s Dairy Milk (2007); Sony Bravia (2006) Story of the John ...

Brand of the Year 2011 shortlist

is predicted to more than double its sales to 40m this year. It has hired former Cadbury and Unilever ...

Cadbury bites into BR app chart

Cadbury's branded games app, Minute Games, has debuted at number two in this week's BR app chart.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.