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ITV signs up Pepsi for Shazam-enabled ad in BGT final

of digital trends". Mindshare devised and brokered the Pepsi Max deal. Cadbury's will integrate Shazam ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ... . Working with technology firm Blippar, Cadbury recently used augmented reality technology on its packaging ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

-Price 56.83 38 Cadbury 56.33 39 Green Black's 56.18 40 ...

Google ranked top brand and Dove enters top 20

year, namely Amazon, Colgate and Cathedral City, while Cadbury, Waterstones and Bosch are the only ...

Brand of the Year 2011 shortlist

is predicted to more than double its sales to 40m this year. It has hired former Cadbury and Unilever ...

Campaigns with the fear factor

Kraft has been promoting Halloween-themed Cadbury's Creme Egg, the 'Screme Egg' with a print and outdoor campaign featuring the tagline 'the goolish one'. GoCompare's in-house marketing team has produced a special ad featuring a ghostly looking Gio Compario, floating ...

Microsoft reboots its marketing approach

When a senior player leaves a major business, the odd eyebrow may be raised quizzically at the reasons behind the move and what might have lured them away. When the company in question is as big a name as Microsoft - a brand that once reigned supreme over the technology sector - and the senior players departing ...

Hall of Fame shortlists finalised and deadline extended

Borkowski Brands Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis Partnership ...

Apple, Sony and M&S 'most defining brands' of today

brands, Apple was top with 4% of the overall vote, with Sony and M S on 3% each. Tesco and Cadbury ... Sainsbury's gained 11% to pip Asda (9%) to fourth place. Elsewhere, the top food brands included Cadbury ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.