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Collett Dickenson Pearce was both adland's Camelot and its Brigadoon. Like them, the agency's almost mythical status belies the relatively short time in which its star shone brightest. Indeed, it ... 's industry still has much to learn from the way CDP thought and acted during its Camelot years. CDP ...
The decline in advertising pitches, although relatively small, with 289 reported advertising reviews in 2008 compared with 308 in 2007, saw a number of the highest-value pitches, including Camelot and Waitrose, conclude with the incumbent retaining the business. Meanwhile, digital pitches increased by 19 ...
for strong media thinking across a range of clients (notably the BBC, Magners and Camelot). She might appear ...
Abbot Mead Vickers BBDO has created the spot, which breaks tonight, for lottery operator Camelot ... of players. Ailsa McKnight, brand marketing and e-commerce director at Camelot, said: "The latest ad is a ... players Client Camelot Creative agency AMV BBDO Copywriter Mike Sutherland Art director Antony ...
-track projection. New clients to outdoor have included Fiat, Camelot and Orangina, while sponsorship has seen a ...
followed by an ad for the Camelot (3) Lottery Bond scratchcards. Ouch. Lottery Bond is an unlikely secret ... director: Pierre Janneau Photographer: Mark Zibert Exposure: Print 3. CAMELOT Project: James Bond ... ; Lynda Archer, senior product manager, Camelot Brief: Launch Quantum of Solace-branded scratchcard ...
Would Ian Fleming's James Bond, the connoisseur of Martinis, cars and women, really have sat down to watch a high-definition TV, read The Sun or bought scratchcards? It's unlikely. Yet brands such as Sony, Camelot, Sony Ericsson, The Sun and Coke Zero, are still paying top dollar for brand associations ...
It's unlikely. Yet brands such as Sony, Camelot, Sony Ericsson, The Sun and Coke Zero, are still paying top dollar for brand associations with the film franchise, in an attempt to gain class by association with the debonair secret agent. And the latest film, Quantum of Solace, has seen brands ...
declared he was pleased to be off the massive Camelot pitchlist, as it didn't fit with Fallon values ... . This year it made another attempt at Camelot, went for Halifax, and won the Cheestrings account. "I know ...
of broadcast, and will work with clients including Camelot, the BBC and Magners.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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