National Lottery 'what would you do?' by AMV BBDO
06 Jan 2011
National Lottery operator Camelot's latest campaign celebrates the hopes, dreams and fantasies
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National Lottery 'hero's return' by AMV BBDO
06 Mar 2012
In its latest campaign for the National Lottery, called "life changing", Camelot is promoting
National Lottery 'cars and cash' by AMV BBDO
23 Aug 2010
National Lottery operator Camelot has launched its latest TV ad campaign for the new 'Cars and Cash...The ad will air for one month and is the next installment in Camelot s ongoing put some play in your day campaign. The 30 TV execution will be accompanied by point-of-Sale material in all National Lottery stores. ...
EuroMillions 'paintball' by Abbott Mead Vickers BBDO
17 Jun 2010
Camelot's new ad campaign for its EuroMillions brand shows friends in a large paintball game on a
Camelot 'migrate' by Abbott Mead Vickers BBDO
26 Feb 2009
AMV BBDO has produced the second brand film in Camelot's new campaign for the National Lottery. Entitled "Migrate" the 60-second TV ad aims to make players feel good about The National Lottery ... house has gone missing. Just as "Bag of Smiles" the first ad in the Camelot's new campaign asked players ...
Camelot 'bag of smiles' by Abbott Mead Vickers BBDO
26 Feb 2009
Abbott Mead Vickers BBDO has developed a campaign called "The big win" to promote the Camelot National Lottery. "Bag of smiles" is a playful animated film which illustrates the happiness that winning a life-changing amount of money can bring. The ad opens on the star of the ad, Milo, being woken up by a ...
Camelot 'dream number' by Abbott Mead Vickers BBDO
26 Feb 2009
Camelot has launched a new National Lottery game called Dream Numbers. Replacing Lotto Extra, the game has smaller prizes from £2 to £500,000, and gives players a better chance of winning. As part of a £1.5m launch campaign Abbott Mead Vickers BBDO has created a spot aiming to highlight how much easier ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
