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THIS WEEK’S BIG QUESTION: Can Camelot ever shake off its fat cat image?

05 Jun 1998 | by JEMIMAH BAILEY

Media House The Camelot directors should all resign and hand it over to Richard Branson. From the start Camelot has misjudged the whole ethos of the lottery by paying huge bonuses. Branson captured the mood of public thinking early on and has the moral high ground. So it s impossible for Camelot ...

CAMPAIGNS - Judge and Jury: Wrong balls up turns Camelot’s TV Dreams into a PR nightmare

10 Apr 1998 | by ROSEMARY BROOK

The phrase balls-up might have been invented to describe the latest fiasco to hit Camelot...The phrase balls-up might have been invented to describe the latest fiasco to hit Camelot ... the debut of its new scratchcard TV show, making a second draw necessary. Camelot said it would honour ... number. Camelot s response was quick and text-book. A repeat draw took place under the eyes ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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