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Lottery Commission puts licence work up for pitch

Camelot's existing seven-year licence to run the lottery expires in 2009. On the PR challenge ahead, NLC head of comms Sarah Hanratty said: 'The strategy will be to make sure everyone is aware that the commission is running a fair competition, that the bidders are aware of the key stages, and that lottery ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.