M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
Mars has rolled out a British-themed campaign to support the launch of its special edition red
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National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
reality campaign starring Wallace and Gromit....The charity is running a press campaign created by MBA with mini animations embedded ... augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ... campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ... '. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ... campaign towards the end of the year. ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
's Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ... on the campaign were Lewis Raven Adam King. Follow John Reynolds on Twitter @johnreynolds10 ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...
Eden Project 'Big Jubilee Lunch' by UM London and McCann London
25 May 2012
, have created a campaign to promote its Big Jubilee Lunch project....A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
, has launched an emotionally-charged campaign that encourages viewers to call the helpline....Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV ... or understood? "They have managed to create a campaign which communicates in space of 30 seconds, why ...
Missing People 'please turn your phone on' by BBH
24 May 2012
Bartle Bogle Hegarty has created a campaign for Missing People, a charity that offers support when
Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
