28 May 2012
| by Sarah Shearman
'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding', in a U...Campaign first revealed in February this year that the ASA had decided not to investigate the the 'Bigger. Fatter. Gypsier. campaign despite receiving over 300 complaints that the ads were racist ...
decision not to conduct a formal investigation into the complaints was "flawed". The ad campaign, which ...
28 May 2012
| by Nick Batten
and social media networks, as well as implementing video seeding campaigns for the publishing houses' future book launches.
The campaign will use a mixture of demographic and behavioural and consumer data ...
that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
28 May 2012
| by Nick Batten
campaigns with online and mobile ads."
The next print edition is out on 12 June, after a month's delay ...
25 May 2012
| by Arif Durrani
, and optimising HTML5 ad mobile campaigns.
Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness.
Steffen ...
campaigns, so they can focus on creating and selling the ads."
Follow Arif Durrani on Twitter ...
25 May 2012
| by John Reynolds
runs during the Olympic fortnight.
Separately, The Sun is running a trade marketing campaign under the strapline 'Original Social Media'. The campaign will run across a number of print titles.
The five-week campaign aims to show that The Sun's stories influence conversations at home, work, in cafes and pubs ...
25 May 2012
| by Maisie McCabe
great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
25 May 2012
| by Daniel Farey-Jones
Fold7 as its head of planning. ( Campaign )
WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
to be confidential and ongoing. ( Campaign )
Phil Lind , acting creative director at Channel 4 , has been ...
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T...Universal appeal...could be a huge online hit
7 / 10
Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...
24 May 2012
| by Sarah Shearman
from offering tools to allow them to transfer search advertising campaigns across AdWords and other ...
24 May 2012
| by John Reynolds
-based campaign entitles "Sporttweet" to promote its summer sportswear.
Djokovic's tie-up with Uniqlo would ...