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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

28 May 2012 | by Arif Durrani

rumoured to be in excess of 700,000 and a humbling apology from the trio. Talking to Campaign, Sorrell ...

Lucre lands consumer PR brief for Parkdean

25 May 2012 | by Hannah Crown

office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...

MediaCom partners with InMobi to develop mobile campaigns

25 May 2012 | by Arif Durrani

, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen ... campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

25 May 2012

, have created a campaign to promote its Big Jubilee Lunch project....A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

, has launched an emotionally-charged campaign that encourages viewers to call the helpline....Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV ... or understood? "They have managed to create a campaign which communicates in space of 30 seconds, why ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...

Social care group Anchor seeks agency for Grey Pride campaign

25 May 2012 | by John Owens

is seeking an agency to help continue its campaign....campaign for a minister for older people to be appointed to attend the Cabinet.' The organisation has ... Pride campaign. The campaign led to Labour leader Ed Miliband appointing Liz Kendall to the newly ...

Lessons from The GREAT Campaign

25 May 2012 | by Luke Blair

bodies stuff like anti-smoking campaigns, breast screening awareness, and so on should now be taken ... campaign in which various British things such as historic buildings, famous figures, iconic designs ... , shows real joining up. The campaign has been rolled out across central and local government, across ...

Missing People 'please turn your phone on' by BBH

24 May 2012

Bartle Bogle Hegarty has created a campaign for Missing People, a charity that offers support when

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Twitter campaign. It is also looking to target emerging markets such as China through its global social ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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