Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
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Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
campaigns with online and mobile ads." The next print edition is out on 12 June, after a month's delay ...
Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ... century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...
Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
as the retail chain kicks off its summer spectacular campaign offering more than 200m in reductions with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...
Social care group Anchor seeks agency for Grey Pride campaign
25 May 2012 | by John Owens
is seeking an agency to help continue its campaign....campaign for a minister for older people to be appointed to attend the Cabinet.' The organisation has ... Pride campaign. The campaign led to Labour leader Ed Miliband appointing Liz Kendall to the newly ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Twitter campaign. It is also looking to target emerging markets such as China through its global social ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
is expected to repitch. Maxus won the account from Media Campaign Services in February 2010 ... 's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
AAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
idea and a campaign, rather than choosing an agency with which the client can develop a long ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
of love, life and toppings over their lunch. Fern Britton appeared in a previous campaign. Grey was also behind Jordans' latest ad campaign, which launched in January and featured talking animals. ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW launched Guinness' first-ever iAd campaign. The ad began with a narrator promising to show the user where ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
