Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
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Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
the planning and buying components, brands can improve brand recognition and campaign effectiveness ... information such as location data to develop contextually aware campaigns, exploiting the specialised ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T...Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...
New business leagues (25 May 2012)
24 May 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any ... on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
to bolster its general merchandise offering the retailer has launched a "shwopping" ad campaign fronted ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
, Harpic, for another. With the line 'what does your loo say about you?', Harpic s TV campaign from a ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung...that the safety campaign does not go down the traditional scaremongering route, it lacks that twist to make ... . Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...
New business leagues (18 May 2012)
17 May 2012
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any ... on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
, are core in creating effective DRTV campaigns. Results from WPN s research confirmed what we already ...
Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
