Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
up by a consumer awareness campaign - of the advertising icon in ads, providing greater transparency ...
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Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
the planning and buying components, brands can improve brand recognition and campaign effectiveness ... information such as location data to develop contextually aware campaigns, exploiting the specialised ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
-profile campaign. As we see here: In this film, a mother and child wander around a ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
the Olympics, football sponsors are going to have to shout louder and produce all the more memorable campaigns ... campaigns, executed through-the-line. We also know that those brands which consumers perceive ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
on and offline. Use every campaign as a chance to increase your big data, whether that s from social networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...
Consumer technology communications calls out for simplification
22 May 2012 | by David Vindel
into campaigns can maximise the impact of PR communications. Important too are typologies - after all, we ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
, with engagement numbers in the millions. More recently, we launched our first interactive ad campaigns ...
Think BR: The future of loyalty goes beyond points and prizes
21 May 2012 | by Sarah Stratford
to buy your own data agency. KLM s Surprise campaign is a lovely example of a brand doing just that ...
Think BR: Keeping your head above water
21 May 2012 | by Matthew Heath
It s a familiar problem. How many times have you felt buried in the hard work of trying to get today s campaign completed against the clock and feeling the pressure of it needing to perform against the challenge of a tight budget and a difficult brief? For both clients and agencies it can feel like a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
