04 Oct 2010
| by Mark Banham
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...The campaign was due to place the Manchester United football player's image on thousands ...
when Hello! magazine paid the couple 1.5m for the event's photo rights.
The 24-year-old's wages ...
, was the face of supermarket giant Asda.
In February, Rooney starred in an advertising campaign for Coca ...
11 Aug 2010
| by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads.
The Children's Food Campaign is promoting the new page via Twitter and has already gained ...
".
The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month.
The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
05 Aug 2010
| by Jacob Mathias
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ...
as one of the undead."
He added: "The new Don t Go Zombie campaign encapsulates our vision ...
13 May 2010
game. At the core of Monopoly is negotiation, so any campaign would have to work at amplifying ...
The Monopoly City Streets initiative was Hasbro's most high-profile campaign of last year ...
it to fruition.
Creative
The agency set out to build momentum in the campaign by creating a competition ...
13 May 2010
| by David Tiltman
benefit to our campaigns and brands," explains MacDonald.
Alex Marks, eBay Advertising
Ebay runs a ...
behaviour will be able to develop online campaigns to target the right customers at the right time," Marks ...
site and make a booking.
The conversion rate for the campaign was three times higher than for a ...
13 May 2010
| by Kim Benjamin
specialists to fully optimise campaigns."
To assess the robustness of mobile phone manufacturers' affiliate ...
campaigns with few budget constraints and bring promotions to market more quickly than is possible via other ...
12 May 2010
| by Suzy Bashford
that this campaigning mantle could be taken up by the marketing press. Feet-dragging clients Agencies object ...
was completely taken aback. He had a think and then came back to me, saying he wanted to use the campaign as a ...
12 May 2010
| by Staff
Does the return of the Shake n' Vac campaign signal a lack of creativity?...Glade is to revive its carpet freshener product by remaking the brand's memorable 80s campaign ...
campaign for the brand since then, I can't remember it. OK, you might not like it, but the latest campaign fulfills the first role of any advertising idea in that it is memorable. I applaud the move ...
12 May 2010
| by Alex Brownsell
products. In ad campaigns going back 30 years, wily mums have been seen folding laundry and boasting about ...
05 May 2010
| by Suzy Bashford
campaign without any historical redemption figures and that's where we come in. No matter how outlandish ...
freedom and confidence to build a campaign around a really strong headline and gives procurement ...
to remove filters
