Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
campaigns with online and mobile ads." The next print edition is out on 12 June, after a month's delay ...
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Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
and social media networks, as well as implementing video seeding campaigns for the publishing houses' future book launches. The campaign will use a mixture of demographic and behavioural and consumer data ... that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen ... campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under the strapline 'Original Social Media'. The campaign will run across a number of print titles. The five-week campaign aims to show that The Sun's stories influence conversations at home, work, in cafes and pubs ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
RAB launches planning and creativity tools
23 May 2012 | by Daniel Farey-Jones
RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising effectiveness intelligence service RadioGauge since its launch in 2008. The data covers over 500 campaigns though to ensure confidentiality it will not reveal results at an individual advertiser level. Created ...
Foxy Bingo signs up for second summer with Smooth and Real Radio
23 May 2012 | by Maisie McCabe
includes digital and on-air ad campaigns aimed at encouraging Smooth and Real listeners to go to Foxy Bingo ... campaign was a real success for Foxy Bingo in 2011 and we are looking to add new, exciting promotions ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
, through research and tools and its national ad campaign, Britain loves radio . The body also played a key ... view point. Radio is now the glue that holds together an advertiser s campaign idea that may ... exceptional campaigns from all players in the market. With the RAB s help, we are on the way. Happy Birthday ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ...
Gardeners' World magazine prepares scratch-and-sniff edition
22 May 2012 | by Nick Batten
audience and this innovative scented issue is a great example of this. Our annual spring campaign is always ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
