24 May 2012
| by Sarah Shearman
companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...
with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...
, enlisted unsigned artist Sun for Moon to cover Kiss' rock anthem Crazy Crazy Nights for an ad campaign ...
24 May 2012
| by Nick Batten
and Eucerin.
Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea ...
creative business in 2010.
Recent activity includes a 1m campaign to support the Nivea For Men ...
24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand ...
, the campaign generated 100 press stories and 500 online articles.
Results
Enquiries from interested ...
23 May 2012
's lives at many levels.
What is your favourite ever marketing campaign?
Nescafe's 'Love affair ...
18 May 2012
| by Hannah Crown
Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego ...
. The progress of the tree was updated daily on Lego's Facebook page.
Place PR led a social media campaign ...
Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online.
In total, the campaign ...
17 May 2012
| by Anne Cassidy
roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...
global ad account.
Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...
15 May 2012
The consumer campaign will see Clarion, which won the brief following a pitch process, driving awareness of iLuv. This will involve a programme of events, product placement and social media support. Christian Corney, buying and marketing director at Harvard International, which exclusively distributes iLuv ...
14 May 2012
| by John Owens
, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...
11 May 2012
| by Matt Chapman
and Haymarket founder Michael Heseltine.
THE CAMPAIGN 'PRICES WORTH CHECKING OUT'
Ocado has stepped up its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...
10 May 2012
| by Hannah Crown
in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale ...
professionals.
Strategy and plan
The media campaign started with an event in Wimbledon for key health ...
calendar of media coverage by the specialist press.
A national media relations campaign was then put ...