25 May 2012
| by Sarah Shearman
to win one of 86 exclusive test drives.
The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...
25 May 2012
| by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May).
A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
24 May 2012
| by Sarah Shearman
Twitter campaign.
It is also looking to target emerging markets such as China through its global social ...
21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
18 May 2012
| by Ben Hall
A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.
17 May 2012
| by Simon S Kershaw
research tool, better known as the internet.
Take, for example, Peugeot s Let Your Body Drive campaign ...
16 May 2012
The two new spots in the campaign are called "crash" and "tree". ...
14 May 2012
| by Loulla-Mae Eleftheriou-Smith
DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father...this weekend's airing of Britain s Got Talent and is supported by digital and cinema activity.
The campaign ...
11 May 2012
| by Ben Hall
P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.
10 May 2012
| by Sarah Shearman
Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.