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Toyota launches digital teaser campaign for its latest sports car

to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Campaign Viral Chart: Nike interactive ad nets first place

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Jaguar steps up social media strategy to boost innovation

Twitter campaign. It is also looking to target emerging markets such as China through its global social ...

VW 'see film differently idents 2012' by DDB UK

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.

CREATIVE STRATEGY: Peugeot dances with the school of cool

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

Volkswagen USA 'crash' and 'tree' by Deutsch LA

The two new spots in the campaign are called "crash" and "tree". ...

DDB takes emotional approach for new VW Polo campaign

DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father...this weekend's airing of Britain s Got Talent and is supported by digital and cinema activity. The campaign ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.

Ford launches pan-European 'social influencer' campaign

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.