Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
campaign, with the slogan '20% more at no extra cost'.
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Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
as the retail chain kicks off its summer spectacular campaign offering more than 200m in reductions with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda.
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
on and offline. Use every campaign as a chance to increase your big data, whether that s from social networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
to bolster its general merchandise offering the retailer has launched a "shwopping" ad campaign fronted ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
its 'Never Knowingly Undersold' campaign to radio, it was announced today.
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
, the retailer launched its "I did that" advertising campaign by McCann Erickson. ...
Ikea turns to Pinterest for first Indian-inspired range
15 May 2012 | by Matthew Chapman
Ikea is running a Pinterest and Facebook campaign to draw attention to its first Indian
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
