Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
bn photos have been uploaded to Instagram and six or so photographs are uploaded to the site every ...
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Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
the planning and buying components, brands can improve brand recognition and campaign effectiveness ... information such as location data to develop contextually aware campaigns, exploiting the specialised ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
-brand campaigns since, the most recent examples being for Skype and Internet Explorer, Snare says the umbrella approach will apply to future marketing activity, with a 'back to school' multi-product campaign planned ... finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ... . Fleishman-Hillard will take on responsibility for pan-European campaigns co-ordinated from the UK hub ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...
Digital: Nomophobia drives SecurEnvoy sales
24 May 2012 | by John Owens
Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong ... . Measurement and evaluation The campaign generated nearly 1,000 pieces of coverage in more than 40 ...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
