Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
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BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
. Luisa Fernandez, British Airways manager of the 'Flying Britain Home' campaign, said: "This is the start of our campaign to get the country behind our athletes and give them an extra boost. Every extra clap ...
Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ... to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
Lufthansa has created a digital and direct marketing campaign to promote its newest route...The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ... . Fleishman-Hillard will take on responsibility for pan-European campaigns co-ordinated from the UK hub ...
Green Party's mayoral press officer Joe Williams joins Sustrans
22 May 2012 | by Hannah Crown
lauded call for all election candidates to publish their accounts. He said: During election campaigns ...
BA names Hamish McVey as head of brands
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
McVey has replaced Abigail Comber, who was promoted in January this year to the position of head of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign . Comber continues to report to Frank van der Post, managing director, brands ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a...five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than ...
Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
. The agency s most recent campaign for the board used the line "Canada is" and focused on exploring ... , seals and dog-sledding. As part of the campaign, online ads used Google Maps and Street View ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
