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Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

campaigns....' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... of understanding about how best to deliver and evaluate digital campaigns. This was highlighted in a CNBC poll ...

New look for Marketing Design Awards

The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature prominent brands and design agencies that are committed to championing and recognising achievements ...

Twitter boss: UK brands 'driving ad innovation'

benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... was very positive . However, he warned of the need for brands to keep evaluating campaign performance. ...

Save the planet marketing 'won't change consumer behaviour'

". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...

ISBA president Woods: Marketers must shape online regulation

after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Golden Goose appointed to promote Sea Containers building

The agency won the brief in a two-way pitch to launch two creative outdoor campaigns that generate ... nostalgic and creative campaign go into production. Trevor Sherling of Yorke Property Management said he wanted a creative and attention-grabbing campaign that tapped into the nation s celebratory mood ...

All About ... The EU Cookie Law

will be launching a pan-European campaign to inform consumers about what the new self-regulation icon means ...

Locog defends role of embattled Olympic sponsors

human rights and environmental pressure groups have joined forces this week to stage a campaign targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

affairs director at ISBA, said: "UK doctors are preparing to campaign against business, not the causes ... support for the campaign is simply opportunistic, ambush PR". In a separate call, the doctors ask ... this is that no one, least of all the doctors fronting the campaign, can say what is or what is not unhealthy foods ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.