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Creative Robert Campbell Founder, Beta I utterly despise the word "feedback". Tell me what you really think. Bare your soul. Take a risk. But don't give me "feedback ... . It is for this reason that I have banned the word "feedback" from Beta. I hope you all will join me in my campaign ...
Creative Robert Campbell founding partner, BETA This is one of the most impressive bunches of commercials I have ever seen in a single Private View. Much of this impressiveness is to do with the extraordinary time-lengths. Sixties are the new tens. Nineties the new 30s. And if some ...
Creative Robert Campbell Founding partner, Beta Nike. I don t think this thing for Nike is great. Maybe it s because I remember the days when every Nike ad kicked ass. "Kick it". "Good versus evil". "McEnroe swears by them". Remember? So maybe the bar, for Nike ads, is set unfairly high ...
Nike has launched a viral campaign to promote its RED laces charity venture, raising money to help
Beta has created an ad for Iceland that features new brand ambassador Stacey Solomon, currently
Beta has unveiled a new campaign for Thomas Cook featuring celebrity couple Jamie and Louise
The series of 30" and 10" spots will be aired across the ITV and ITV digital network across a five week period. The 300,000 campaign was developed by Beta along with Chicken Soup Productions, Airside and Envy. The animated creative visually represents a noticeboard with a tree. Characters ...
Beta re-cast some Iceland customers who auditioned for the brands ad campaigns earlier this year, following Iceland s decision to adopt a customer as the face of Iceland. The ad centres on an elaborate Moulin-Rouge themed Christmas party. Donovan, dressed as a ringmaster, sports high heels and suspenders ...
Gumtree.com has launched a TV campaign after hitting a ten million visits per week milestone for the site.
The Outdoor Advertising Association was forced to pull one of the posters in its new campaign after complaints from parent support group Mumsnet.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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