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Royal Mail price hikes expected to hit DM budgets

by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... of the price advantage for competitors and raise costs for DM campaigns. Campbell-Clause said: "Over ...

The art of serial brand arson

Are you being told that you should be "always in beta", "lighting many small fires" and "doing, not thinking"? If you're in any way connected with the planner-Tweet-blog-osphere, then these words ... to create evangelists who help you to sell the brand. For us, "always in beta", "lighting small fires" et ...

Coffee buzz: Starbucks hires AMV/BBDO to highlight its conversion to Fairtrade

and Rainey Kelly Campbell Roalfe/Y R although most recently its ads have been created by its in ...

The most irritating ads of 2011

.com Driven 49 2= Jackpotjoy.com (Beta) 38 2= Confused.com Hornet ...

Interbrand's Top 100 global brands 2009

PoloRalphLauren 3,094 N/A US 100 Campbell's 3,081 N ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Expectations") and "Rugby Player" for Freelander, produced for Rainey Kelly Campbell Roalfe/Y R, as well ...

Marketing's Power 100

to handle its global online ad strategy, and start-up ad agency Beta to raise awareness of its range ... to the multimillion-pound campaign, the first after he appointed Beta to its account. Johnson joined Thomas Cook ...

 

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