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The cheese, which is owned by North Downs Dairy, has shortlisted VCCP, WCRS, Campbell Lace Beta and incumbent WFCA Integrated. Last year it spent 600,000 on advertising according to Nielsen. With annual sales of 72m in the year to January, Pilgrims Choice is the number two cheddar brand in the UK after ...
LONDON - Iceland has moved its £10m UK advertising account into Beta without a pitch....at Iceland. Canning previously worked with the Beta founder Garry Lace when he was the marketing director of News Group Newspapers and Lace was at TBWA. Beta will now handle the main advertising business, which ...
Beta has created an ad for Iceland that features new brand ambassador Stacey Solomon, currently
Beta re-cast some Iceland customers who auditioned for the brands ad campaigns earlier this year, following Iceland s decision to adopt a customer as the face of Iceland. The ad centres on an elaborate Moulin-Rouge themed Christmas party. Donovan, dressed as a ringmaster, sports high heels and suspenders ...
Campbell Distillers, the UK subsidiary of international drinks group Pernod Ricard, has promoted...Campbell Distillers, the UK subsidiary of international drinks group Pernod Ricard, has promoted Mark Davis, marketing manager, to director of marketing for the UK spirits division. Davis will be responsible for brands including Jameson Irish Whiskey, Pernod and Bushmills Malt. ...
Campbell Distillers is hoping consumers will be persuaded to get into the spirit of St Patrick...Campbell Distillers is hoping consumers will be persuaded to get into the spirit of St Patrick s Day with a pounds 2m TV campaign for its Jameson Irish whiskey. The campaign, through Leagas Delaney, features romantic scenes from Dublin and is intended to highlight the smoothness of the drink. The ad ...
Campbell Distillers is targeting clubbers with the launch of Pernod Hex Wired, a startling...Campbell Distillers is targeting clubbers with the launch of Pernod Hex Wired, a startling turquoise brand extension to its Pernod Hex alcopop range. The drink combines Pernod with a Madagascan herb called anamolahobe, which buzzes on the tongue, and has an ABV of 5.5%. Pernod Hex, which ...
Campbell's has appointed ZenithOptimedia to handle its £11 million media planning business
Tim Perman has been promoted to managing director, UK and Ireland, at Campbell's UK. Annie Neil has
Campbell's has appointed Exposure to the 1.5m below-the-line account for Oxo. Exposure will handle sampling and other activity to communicate the various ways that Oxo stock cubes can be used. The work will complement TV advertising by Abbott Mead Vickers BBDO early next year. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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