Goodstuff and Campbell Lace Beta win Gamesys £5m integrated account
22 Jul 2009 | by Arif Durrani
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Campbell Lace Beta secures JackpotJoy Bingo account
22 Jul 2009 | by Matt Williams
LONDON - Gamesys Group, the UK online entertainment business, has appointed Campbell Lace Beta...Campbell Lace picked up the business following a shootout against Publicis. The agency will now ... , with the launch of juegatusuerte.com in Spain. The appointment of Campbell Lace is the agency's second win ... by Garry Lace and Robert Campbell in April, beat Euro RSCG London to that business. ...
Euro RSCG picks up £8 million Tombola account
11 Jun 2009
M&C Saatchi's conflict shop, Immediate Sales, Campbell Lace Beta, McCann Erickson London
Maxus scoops brief for gaming website
15 Oct 2009
The move follows Jackpotjoy's appointment of Campbell Lace Beta to handle its advertising account after a pitch against Publicis in July. Goodstuff, which pitched in conjunction with Campbell Lace Beta, was appointed to handle its communications planning at the same time. Gamesys, the owner ...
Beta to take on Saga with new 50+ online community
01 Apr 2011 | by Sara Kimberley
Beta, Robert Campbell and Gary Lace's ad agency, is setting itself up in competition with Saga...Barrett. Campbell said: "High50 has been part of our thinking since long before we founded Beta. So ... As an "evolving creative agency", Beta will launch the community, which it has called high50 ... " market. Beta has hired former Scotland on Sunday Magazine editor Tim Willis to helm its high50 venture ...
Beta forced to rethink DaddyBeGood proposition
16 Apr 2012 | by Arif Durrani
Ambitious plans by ad agency Beta to enter the world of publishing with, among other things, a...by Garry Lace and Robert Campbell, had hoped DaddyBeGood would become the male equivalent of the successful ... earlier this year. Beta launched the online community website in June 2011 in a bid to tap ... . A spokesman for Beta said there were no plans to directly replace editor Ed Owen, formerly of Brand ...
Beta targets dads with online community DaddyBeGood
20 Jun 2011 | by Ben Bold
Ad agency Beta has created an online community website aimed at dads and signed up cinema chain...Beta, the agency set up by Garry Lace and Robert Campbell, hopes DaddyBeGood will become ... , is the second online community to be launched by Beta after over-50s portal high50 went live at the start of this month . Beta said its latest foray into online publishing was born out of research which found ...
Gamesys and Gala Coral review their media briefs
21 Jul 2009 | by Arif Durrani
At least four agencies are understood to have been shortlisted to the final round of the Gamesys pitch for Jackpot Joy, including creative agency Publicis in partnership with group sibling ZenithOptimedia and Garry Lace's new start-up Campbell Lace Beta, believed to be teamed with Goodstuff ...
Beta looks to draw line under legal clash with Mumsnet
08 Jan 2010 | by Maisie McCabe
LONDON - Beta, the ad agency behind the OAA's now defunct "Career women make bad mothers" outdoor...threats from agency Beta, founded by Garry Lace and Robert Campbell last year, concerning comments posted ... and reputational damage' suffered." At 10pm last night Beta used its blog on the Campaign website in an attempt ... comments on Mumsnet had now been deleted. The blog said Beta had only asked Mumsnet to "operate within ...
Beta relaunches TopTipsForGirls.com
28 Jul 2011 | by Mark Banham
Beta is moving further into the online media space by acquiring a full stake in women's advice...functionality and a redesign. Robert Campbell, founding partner at Beta said of the acquisition: "Kate has ... TopTipsForGirls.com is the third online venture launched by Beta. The creative agency also ... and returns after a short break. According to Beta, the site has more than 20,000 active users and an "active ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
