Nike 'red laces' by Arnold
01 Feb 2010
Nike has launched a viral campaign to promote its RED laces charity venture, raising money to help
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Brief: Communicate the innovative technology of the Reebok Strikezone boot's concealed lacing unit ...
Nike has launched a viral campaign to promote its RED laces charity venture, raising money to help
The series of 30" and 10" spots will be aired across the ITV and ITV digital network across a five week period. The 300,000 campaign was developed by Beta along with Chicken Soup Productions, Airside and Envy. The animated creative visually represents a noticeboard with a tree. Characters ...
Beta re-cast some Iceland customers who auditioned for the brands ad campaigns earlier this year, following Iceland s decision to adopt a customer as the face of Iceland. The ad centres on an elaborate Moulin-Rouge themed Christmas party. Donovan, dressed as a ringmaster, sports high heels and suspenders ...
LONDON - Sir Frank Lowe has denied that he made any approach to Garry Lace, the Lowe London chief...A spokeswoman for Sir Frank's new advertising agency, The Red Brick Road, said: "At no point did Sir Frank approach Garry Lace." Lace, spotted lunching at The Ivy today (read more on our blog ... come to light". It refused to confirm that one of these matters was meetings between Lace and Sir ...
Burger King has appointed Minneapolis-based Campbell Mithun to handle its 80m kids advertising...LONDON (Brand Republic) - Burger King has appointed Minneapolis-based Campbell Mithun to handle ... chain’s business. Campbell Mithun won the business over Grey Worldwide and incumbent Lowe Lintas 400m ( 272m), in September. Last week, it awarded McCann-Erickson, New York, the adult account. Campbell ...
LONDON – Naomi Campbell sends up her reputation for tantrums in Tesco's latest Cherokee clothing...The 30-second spot shows Campbell swanning around in her customary luxury settings -- cool hotel ... police and the strapline "Design by Cherokee. Price by Tesco". Campbell has earned a reputation ... claimed she was held hostage by Campbell in an LA hotel. The spot is tailed in each ad break by a 10 ...
Saatchi s charity project arm, Cause Connection, has put together its first major project to unite companies and good causes for mutual benefit. The Saatchis client, Campbell s, has linked ... in the run-up to Christmas. Five pence from every can of Campbell s soup sold in Asda s Clapham ...
I don't know if you have read in the press, but me and a few mates have started a charity called Cannesdo. Its aim is to collect money from the fortunate few - people who work in advertising - and give it to the less fortunate in the Third World. It's a no-brainer, really. The money gets to the right...
LONDON – Rainey Kelly Campbell Roalfe/Y&R has unveiled a TV campaign to support the launch of Marks...". Another, eating lunch, flirts with an Italian waiter and dreams of "sexy lace lingerie that will lead him ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.