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Last week s appointment of Andy Mee at Acorn Computers as vice-president of marketing and business development signifies a change not only in the company s marketing activity, but also its central structure and overall strategy.
Last week, the UK s biggest computer company, ICL, announced it was undergoing a reorganisation to focus its marketing on a single brand and to emphasise its switch from hardware manufacturing to service provision through a global alliance with Microsoft.
CREATIVE - Mark Roalfe, chairman, Rainey Kelly Campbell Roalfe/Y&R...The last time I wrote Private View, I think I was a little too nasty. So, this time, I am going to be nice and constructive. I remember when Robert (Campbell) and I were at AMV and we used to take our work in to show David Abbott, he would always say it was nice. He did, however, have several ways of saying ...
LONDON - Google has launched a beta version of its next Chrome browser which includes a number.... In this beta, a user can control how browser cookies, images, JavaScript, plug-ins, and pop-ups are handled ... on their computer. The new Chrome beta will also add a feature to help users navigate the multilingual web ...
LONDON - Nokia has launched a beta version of a service that lets people point their camera phone...A beta version of Nokia Point Find, focusing on movies, is now available in the UK and US. Capabilities will later expand into other services and countries. By pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where ...
-run mobile phone network, which is set to emerge from its beta phase next month.
Rainey Kelly Campbell Roalfe/Y&R stays on top of the Creative League following its capture
LONDON - J Walter Thompson has appointed Michael Campbell as executive vice-president and executive...Campbell joins from BBDO New York where he was executive vice-president, senior creative director and a member of the board. He joins the agency on February 27. For the past year, creative output ... Microsystems and Merrill Lynch. Campbell will lead a team of 125 in the creative department, overseeing nine ...
Powergen, the electricity and gas supplier, has appointed Rainey Kelly Campbell Roalfe/Y%26R
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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