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MasterCard unveils PayPass digital wallet

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Unilever appoints R/GA to global deodorant brief

The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets. R/GA will take up a place on the Unilever global digital roster, and will also work with the Impulse brand. Previously, Unilever produced ...

Unilever adopts new global digital strategy for Sure

The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets. The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...

Facebook cost per click drops in UK

The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada. Average cost per thousand rates were flat in the UK between the third and fourth quarters, bucking a rising trend (8% up ...

News analysis: Will the UK and Ireland warm to Netflix?

. Joris Evers, spokesman for Netflix, sets out the company's ambitions, "We started in Canada in 2010 ...

Microsoft appoints Hindson to top trade marketing role

for 13 years in the UK, Canada and Asia. Her most recent role at the company was as the director ...

Netflix and BBC Worldwide strike content deal

Netflix and BBC Worldwide already have an existing partnership in the US, Canada and Latin America. Netflix will show some of the same BBC shows, such as 'Torchwood' as it now does in America, along with additional programmes including 'Little Britain', 'Miss Marple' and 'Faulty Towers'. Typically, Netflix ...

UK leads the way digitally, says Ofcom report

, Canada, Japan, Australia, Poland, Spain, Netherlands, Sweden, Ireland, Brazil, Russia, India and China ...

Twitter ready to step up courtship of advertisers

are now available worldwide to target users in the US, Canada, Japan or the UK," Wang notes. Twitter ...

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing...To create the campaign, Red Urban Canada, the agency behind the work, embedded markers in the out of home ads, using AR technology to allow mobile devices like iPhones and iPads to unlock and view ... animations through the video above when viewed through the Volkswagen Canada YouTube channel . ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.