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Judge and Jury: Smoke got in BAT’s eyes when it came to tobacco truths - BAT Industries should give up trying to follow the old tobacco industry line, says Michael Craven, managing director of Market Access

in accepting that smoking is addictive and can cause cancer threw the industry into turmoil. BAT Industries...in accepting that smoking is addictive and can cause cancer threw the industry into turmoil. BAT Industries was obviously in a quandary. It has no tobacco interests in the UK, preferring to focus on subsidiaries ... that cigarettes are not addictive and that links with cancer have not been conclusively proved. Tobacco ...

INTERNATIONAL: Ogilvy PR Worldwide wins HIV vaccine research task

year - to run a US-wide PR campaign in support of HIV vaccine research. The National Institute ... of research progress. The brief includes creating a broad understanding of the need for public ... the urgency of helping the public understand the need for vaccine research and testing,' said Beall ...

for in the UK survey

communications that exist in UK companies. Rather than applying this to financial or external reputation ... to Work's Best Companies to Work for, in the UK, was published in February this year. The latter were responsible for researching and writing Fortune magazine's US equivalent. The majority of the report ...

for in the UK survey

communications that exist in UK companies. Rather than applying this to financial or external reputation ... to Work's Best Companies to Work for, in the UK, was published in February this year. The latter were responsible for researching and writing Fortune magazine's US equivalent. The majority of the report ...

MEDIA: Specialist titles are best read

Specialist magazines accounted for 64 per cent of the 228 magazines launched in the UK last year...Specialist magazines accounted for 64 per cent of the 228 magazines launched in the UK last year and they now account for an increasing amount of time spent reading, according to major research ... by the National Readership Survey, found that over a quarter of all UK adults read at least one specialist ...

McCann in talks to acquire UK consultancy

US ad agency McCann-Erickson s hunt for UK acquisitions stepped up a gear this week as it emerged...US ad agency McCann-Erickson s hunt for UK acquisitions stepped up a gear this week ... are talking to a lot of important companies in the UK. Charles Barker may be one of them. Weber ... is to dominate each PR sector and the key geographical areas of the US, UK, Germany, France, Australia, Japan ...

Shandwick lands UK education PR

The first brand campaign to promote British further and higher education abroad has been awarded to Shandwick public affairs and its sister advertising agency, McCann-Erickson.

PUBLIC SECTOR: Campaign to woo overseas students to UK

A fresh PR campaign to attract foreign students to UK universities and colleges is to launch....international students to the UK. The international student market brings an estimated £8bn a year ...

Nevada Bob picks Generation for UK and Europe work

-golfing professionals and store staff are experienced golfers. Nevada Bob s main UK store is in Broadgate ... managing director Ivan Norman said: We are heavily committed to the UK and Europe and wanted an agency ...

BORDER LINES: CHINA - Pollard takes on O&M health remit

to launch a healthcare division in China. Pollard joins from UK healthcare marketing research firm ISIS...PR, advertising and marketing agency Ogilvy and Mather Worldwide has recruited Robert Pollard to launch a healthcare division in China. Pollard joins from UK healthcare marketing research firm ISIS, where he was general manager for China. Pollard will report to TB Song, chairman of O s first ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.