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to daily life. As a device for generating coverage, the PR industry's love affair with research continues ... , a recent survey conducted by Weber Shandwick affiliate KRC Research found that opinion research ... releases containing opinion research on a daily basis. Despite their popularity however ...
The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It has been compiled from the first-ever cross-industry research into how clients and agencies evaluate marcoms. PRCA comms director Martin Cairns said the traditional use of sales effectiveness as the main ...
GAINESVILLE, FL: The Institute for Public Relations, an independent research organisation based...step will be to undertake a survey of all existing research on international PR. One possible ... . Ovaitt said the research would help PROs avoid 'making all the mistakes that everyone made before'. ...
Research company NOP World has appointed Kaizo for a wide-ranging PR effort aimed at increasing...and would provide better return on investment. 'The targets are market research buyers and influencers, potential employees and potential respondents, but the market research sector is the key'. While he ... research firms, Wragg said the focus of the campaign would be on increasing awareness and recognition ...
PRWeek's annual salary survey is now under way and we are calling on all UK PROs to help by filling...questionnaires are at PRWeek.com/uk in the Salary Survey news story under the Latest News section. ...
AGENCY: The UK's top 100 marcoms firms now control 95 per cent of the market compared with 91 per
or not measured properly by research agencies in the UK. 'I invest around two per cent of my budget ... than ever before. A recent survey conducted by media evaluation and research company Metrica has ... at the UK's top 1,000 companies. Also, long gone are the days of gut feeling. The survey revealed that ...
prices six months or so later. It says some hedge funds are commissioning their own research to give ...
and original research while general weekly publications were seen as stronger for news coverage ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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