Cancer Research UK 'giving news' by AMV BBDO
07 Jul 2010
Cancer Research is launching a new campaign, by AMV BBDO, which features real doctors alongside
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Cancer Research UK pulls on heartstrings in latest ad
19 Jul 2011 | by Sara Kimberley
Cancer Research UK has launched an emotive advertising campaign that asks supporters to pledge £2 a...planning and buying. Joanna Bailey directed the ad. In 2010 Cancer Research UK released the 'Giving ... ' lives with cancer. Quick editing moves through shots of the couples reliving the moment their disease ... loved one to cancer. The TV spot, which launched yesterday, will be supported by tactical radio ...
Cancer Research UK 'plain packaging' by AMV BBDO
27 Apr 2012
AMV BBDO has launched a TV spot for Cancer Research promoting a new report from the charity
Cancer Research UK 'new balls please' by Rainey Kelly Campbell Roalfe/Y&R
30 Jun 2011
Cancer Research UK is running a tongue-in-cheek press ad by Rainey Kelly Campbell Roalfe...The ad takes a lighthearted approach and aims to prevent men ever needing to ask for "new balls please" by encouraging them to be aware of symptoms of testicular cancer. The ad says testicular cancer is "over 95% curable" and instructs men to "Know your body and get any unusual changed checked out ...
Cancer Research 'couples' by AMV BBDO
20 Jul 2011
Cancer Research UK has launched an emotive advertising campaign that asks supporters to pledge £2 a...The ad, by AMV BBDO, features mothers, daughters and husbands talking about their loved ones' lives with cancer. It closes with a shot of one woman sitting alone on a sofa, having lost someone close to her to cancer. The TV spot will be supported by tactical radio and targeted digital activity ...
Cancer Research targets over-50s in legacy push
24 Aug 2007 | by Joe Lepper
LONDON - Cancer Research UK is launching a press and radio campaign, created by WWAV Rapp Collins..., head of legacy fundraising at Cancer Research UK, said: Gifts left in wills are vital to the work we ... will as it directs those interested in including the charity in their will to contact Cancer Research by either ... will help us beat cancer and we are confident it will not just raise awareness of the importance of legacies ...
Deluded rapper fronts Cancer Research sunbed campaign
15 Mar 2011 | by Sarah Shearman
Cancer Research UK is launching a spoof rap video today (15 March) to convince young "tanaholics...The campaign, created by Nonsense London, features the rapper "Leatha Face", who believes a tan from a sunbed will set him apart from rival rappers. Cancer Research UK will post videos on YouTube and Facebook of Leatha Face rapping his "tanalicious rhymes", before being brought back down to earth by a peer ...
Cancer Research highlights progress with latest marketing push
08 Jul 2010 | by Joe Thomas
Cancer Research UK is rolling out a brand marketing campaign next Monday (12 July), which...Research UK, said: "Cancer research is an incredibly complex area and, for many people, it can be difficult to understand exactly how Cancer Research UK is making progress in beating cancer. "Through this campaign, our aim is to show how research carried out by Cancer Research UK has helped save millions of lives ...
Asos backs Cancer Research sunburn initiative
21 Jul 2010 | by John Reynolds
Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a..., SunSmart campaign manager at Cancer Research UK, said: "Sunburn is a sign that skin cells have been ... was challenged by Cancer Research UK to increase young people s awareness of the link between sunburn and skin ... The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research ...
Ogilvy's Cancer Research work takes top honours at Campaign Direct Awards
05 Apr 2007 | by Kate Nettleton
LONDON - Ogilvy UK triumphed for the second consecutive year at this year's Campaign Direct Awards...The agency picked up the Gold award for best overall execution, this time for its Smoke is Poison Tanker campaign for the Department of Health and Cancer Research UK. The campaign featured a chemical ... . It scooped gold last year for its bench execution for Cancer Research. Craik Jones Watson Mitchell ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
