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AnalogFolk lands Cancer Research UK brief

Cancer Research UK has appointed AnalogFolk to oversee the advertising for its celebrity...-roster agencies. Nicola Dodd, the head of PR for Cancer Research UK, made the appointment. AnalogFolk will now ... . Cancer Research UK will also run a competition to select two members of the public to join ... to enter the contest. Dodd said: "A celebrity challenge is new territory for Cancer Research UK and we ...

Cancer Research UK pulls on heartstrings in latest ad

Cancer Research UK has launched an emotive advertising campaign that asks supporters to pledge £2 a...planning and buying. Joanna Bailey directed the ad. In 2010 Cancer Research UK released the 'Giving ... ' lives with cancer. Quick editing moves through shots of the couples reliving the moment their disease ... loved one to cancer. The TV spot, which launched yesterday, will be supported by tactical radio ...

Cancer Research UK reviews Race For Life account

LONDON - Cancer Research UK is reviewing the ad account for its £2 million "Race For Life" campaign..... The successful agency will secure a place on the Cancer Research UK roster, which also includes AMV, OgilvyOne ... every year across the UK, where women run, jog or walk a five-kilometre course to raise money ...

Cancer Research UK hires Abbott Mead Vickers BBDO

LONDON - Abbott Mead Vickers BBDO has won the Cancer Research UK above-the-line business....marketing, Ogilvy Advertising, which looks after breast cancer awareness work, and MediaCom, which holds its ...

The Good Agency wins Cancer Research UK Race For Life

LONDON - Cancer Research UK has appointed The Good Agency to handle its annual Race for Life.... Natasha Hill, Cancer Research UK's supporter marketing director, said: "Our new creative agency roster ... new ones." Race For Life events take place every year across the UK, where women run, jog or walk a ...

Deluded rapper fronts Cancer Research sunbed campaign

Cancer Research UK is launching a spoof rap video today (15 March) to convince young "tanaholics...The campaign, created by Nonsense London, features the rapper "Leatha Face", who believes a tan from a sunbed will set him apart from rival rappers. Cancer Research UK will post videos on YouTube and Facebook of Leatha Face rapping his "tanalicious rhymes", before being brought back down to earth by a peer ...

Agency Republic wins charity task

Cancer Research UK has appointed Agency Republic to handle its digital account....by AMV and featured mothers, daughters and husbands talking about their loved ones' lives with cancer. In April, Cancer Research hired AnalogFolk to handle a campaign to promote its celebrity event, "The Swim ...

Cancer Research named most recognised UK charity advertiser

Cancer Research has emerged as the UK's most recognised charity advertiser, according to research...of advertising from the country's top 100 charities. The survey shows that Cancer Research tops the table ... come in second, both with 53 per cent, and Macmillan Cancer Support with 46 per cent. The survey breaks the research down into specific advertising mediums including newspaper, outdoor, digital ...

Breast Cancer Campaign calls UK advertising review

LONDON - Breast Cancer Campaign, the UK breast cancer research charity, is looking for an agency...to oversee all of its marketing communications. Breast Cancer Campaign has held initial meetings with a ... . The charity is said to want to launch an ad campaign that helps differentiate it from the other breast cancer charities, which include Breakthrough Breast Cancer and Action Breast Cancer. The Good Agency recently ...

Agencies line up for breast cancer brief

Breakthrough Breast Cancer, the UK breast cancer research charity that has used celebrities...Cancer 2010, a fundraising initiative. It was created by CMW, which was appointed to handle the work in November last year without a pitch. The rival charity Breast Cancer Care is also looking to appoint an agency and it is understood that part of the reason for the Breakthrough Breast Cancer review ...

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