The Gate lands media buying account for investment company
18 May 2009 | by Sara Kimberley
by the British Heart Foundation, Cancer Research UK and Diabetes UK to handle the brief supporting the Department ...
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Jellyfish wins mulitmillion pound contract with Brightside Group
18 Dec 2008 | by Nick Johnstone
, The Guardian, Time Out, Which? and Cancer Research UK. ...
UK online retail market to hit £25bn in 2010, research claims
30 Nov 2009 | by John Reynolds
research claims....The research, carried out by accountancy firm Deloitte, claims the online retail market, worth 9bn in the UK in 2005, will leap to 25bn by 2010, as more consumers switch to the convenience ... more flexible service, such as in-store collection. The research also claims that about 75 ...
Tim Elkington to head research at the IAB
16 Dec 2009 | by Sara Kimberley
LONDON - The Internet Advertising Bureau has appointed Tim Elkington as its new head of research..., will be responsible for leading the IAB's research initiatives, including the biannual online advertising expenditure ... and social media. He will further be involved in the January launch of the UK Online Measurement Company - a ... the right research for its members and marketers. Elkington was previously managing director of Enhance ...
OAA CONFERENCE: Audience research is the key
07 Apr 2009 | by Maisie McCabe
LONDON: The outdoor industry must focus on its audience and use research and technology to provide...it was over. Jeremy Male, chief executive, UK, Northern Europe and Australia at JCDecaux, said outdoor ... , to create ever more sophisticated plans. James Copley, UK managing director of WPP's out ...
News Corp's FX channel to promote male breast cancer campaign
06 Nov 2009 | by Maisie McCabe
LONDON - Breakthrough Breast Cancer is to sponsor Nip Tuck to coincide with a male breast cancer...with the Institute of Cancer Research has recently launched the largest study into breast cancer in men. Cecilia ... Under the deal, which was brokered by Aegis media agency Vizeum, Breakthrough Breast Cancer has ... ). In series five of Nip Tuck, the character, Christian, is diagnosed with breast cancer and the campaign ...
Rigby departs OMD EMEA research post
25 Jun 2010 | by Mark Banham
OMD EMEA research director Jo Rigby is to leave the Omnicom Group media agency....research project. She was also involved in the OMD UK and Manning Gottlieb OMD MinorityReport ethnic ... with her family. She started her career as a planning researcher at Proximity London moving on to the head of insight role at OMD UK in 2000. In 2005 Rigby expanded her role to take the head of insight ...
Tony Jarvis leaves Clear Channel research role
16 Mar 2009 | by Maisie McCabe
LONDON - Tony Jarvis, Clear Channel's global head of research, has left the outdoor company he...from CBS Radio, where he was head of research. He worked closely with Clear Channel's UK marketing ... at MediaCom in the US and research house Millward Brown. Clear Channel did not respond to requests ...
Starcom MediaVest Group signs up for convergence research
27 Aug 2010 | by Katherine Levy
Starcom MediaVest Group is partnering with research consultancy company Actual Customer Behaviour...latest research 'Game Boy to Game Gran' focuses on the changing nature of gaming in the UK. Stewart ... The research project, called 1-3-9 Media Lab, is currently supported by the BBC, Microsoft ... , group research director, Starcom MediaVest Group, said: "The 1-3-9 study moves our industry s focus from ...
CNBC research reveals potential of branded TV content
07 Aug 2009 | by Sara Kimberley
and engagement, according to research from CNBC....(32%) said they preferred branded content to any other advertising. Research conducted on behalf of CNBC by Continental Research also showed branded content increased unprompted memory of the advertised ... from the UK, France and Germany, all regular viewers of CNBC. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
