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Unity has been appointed to handle a major integrated campaign for Cancer Research UK's SunSmart...The campaign, called 'R UV UGLY?', is taking place in the run-up to the Christmas party season, to address the expected increase in sunbed usage during the winter months. The charity hopes to reduce the number of young people using sunbeds and encourage them to use fake tan instead. Cancer Research UK ...
Cancer Research UK has chosen Unity to handle its SunSmart campaign aimed at encouraging young...Unity will aim to engage the target audience of 16- to 18-year-olds to help promote positive attitudes and behaviour towards protection from too much UV. Unity has been appointed after it handled a similar campaign for Cancer Research UK last year. This year s campaign will look to engage high profile ...
Cancer Research UK today launches a campaign that for the first time will feature real doctors...activity, radio, digital, direct response TV and direct mail. Cancer Research UK director of brand and PR Carolan Davidge said: Through this campaign, our aim is to show how research carried out by Cancer ... Research UK in beating the disease, while highlighting the need for ongoing support. TV ads featuring a ...
Cancer Research UK (CRUK) has launched its first brand communications campaign for two years....showing that survival rates for certain cancers had improved as a result of its research. CRUK wants to demonstrate to the public that its research has had a positive impact on survival rates, but also show ...
The London-based agency is bringing in Jon Spiers, Cancer Research UK s head of public affairs ... at Cancer Research UK for the past eight years. During his time at the cancer charity, he worked on a number ... in shops across the UK. Just Health has also hired Harriet Smith from Munro Forster to support ...
Cancer Research UK has been voted the UK’s number one charity by the public in new research.... Carolan Davidge, director of brand and PR at Cancer Research UK, said: We ve worked hard over the last ... The cancer charity knocked last year s incumbent Macmillan Cancer Support off the top of the Charity Brand Index, put together in conjunction with PRWeek sister title Third Sector and research agency ...
Cancer Research UK (CRUK) has become the latest major charity to shake up its digital offering....younger audience. It launched the Skindividual campaign with Unity to get skin cancer messages across ... cancer. In total, more than one million people a month visit CRUK's websites, including CancerHelp ...
Cancer Research UK's director of policy and public affairs is joining Mandate Communications....Richard Davidson will join as a director, based in the agency's health practice. He will make the switch in August. At Cancer Research UK, Davidson was responsible for ground breaking campaigns such as the successful lobbying for the introduction of the ban on smoking in public. He is the third major hire ...
Cancer Research UK has appointed Doctors.net.uk, the largest professional network of doctors...with Doctors.net.uk's recently launched Cancer Insight Centre, which aims to become the leading online resource for news, information and research on the five most common cancers in the UK. The resource is designed ... Cancer Research will provide educational support for GPs on the early diagnosis of cancer ...
launched by Cancer Research UK....-olds, is the latest development in Cancer Research UK s Sunsmart initiative, launched in 2003. Created by digital ... at Cancer Research UK, said: We know the majority of this audience are aware of some of the health risks ... are risking their health and their looks. The initiative is the first major Cancer Research campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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