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Rocket campaign for Cancer Research offers free wills...The Institute of Cancer r esearch has employed Rocket to carry out a genuine media first - giving away free wills. PHD's creative media agency has landed the £1m task to devise a marketing ... with other cancer charities. Holden said: "This is another example of how the role of agencies ...
LONDON - Taxi-advertising company Ubiquitous is donating 500 tip seat spots to the Prostate Cancer...Monday will see the launch of the Give a few bob ads on the underside of fold-down seats in 250 London taxis, which will be in place for four weeks. Footage of Monkhouse, who died of the cancer in 2003, has been edited and modified for a television campaign to look as if he is talking about his own ...
Media researchers have been labelled Luddites for sticking to traditional methods. But, as Adam...media experience over the past few years, but it is only now that the research industry is beginning to borrow that methodology for its own measurement tools. Where research is concerned, the ultimate ... marketing director and chairman of the Media Research Group, suggests, the process is essentially driven ...
Tim Foley, managing director, PointLogic UK...Once again research gets slated for stating the obvious. (PPA fails to offer any new evidence ... you should research and why. If you have no idea what you are talking about, ask someone who does (desk research). If you have a rough idea, but want some clarity, use focus groups. If you want to start ...
, to raise money for the Breast Cancer Campaign....research into breast cancer. Woman editor Carole Russell says: "Breast cancer is a subject that our ... with National Tyres and Autocare to support research into breast cancer - and offer our readers the chance ... cancer awareness and call the competition hotline, which is open 24 hours a day. The winner will be drawn ...
Online media and market research company Nielsen//NetRatings has announced an exclusive content...The partnership makes internet media research from Nielsen//NetRatings available alongside audience trading currencies for other media channels on MediaTel.co.uk. This makes it easier for companies to compare online and offline data. The agreement allows MediaTel.co.uk subscribers to view a selection ...
Brand Research Agency to research the UK’s parenting market....The research programme, iMum, is aimed at understanding the changing attitudes and behaviour of a new generation of today’s Mum’s, and hopes to help the UK’s parenting brands establish more effective ... , diary tracking, quantitative research, interviews and online discussion forums. By Lucia Cockcroft ...
of ad marketing, to run its recently overhauled research department....research functions for the group and developing relationships with media agencies and advertisers ... for Future Living. Truman said: “With Future now one of the UK’s largest special-interest publishers ... our research department is essential in driving our developing business forward. “Readers of special ...
The Newspaper Marketing Agency has launched a major research project to prove the effectiveness
Flextech flexes research arm...Flextech has announced plans to beef up its research department as it increases efforts ... the restructure, the role of research director Andrew McIntosh will be divided in two. While McIntosh will take up the newly created role of Flextech Sales research director, the company is looking to employ ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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