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DIRECT BRIEFS: Cancer Research UK and Lloyds TSB team up for ad

Cancer Research UK and Lloyds TSB have teamed up for a fundraising TV ad encouraging consumers to take currency left over from visits to Europe to any Lloyds TSB branch for donation to Cancer Research. WWAV Rapp Collins, which handles advertising for both clients, secured 100,000 worth of free ...

OgilvyOne triumphs at Campaign Direct for Cancer Research

LONDON - OgilvyOne's Cancer Research UK 'still here' campaign picked up the gold award for Best...As well as scooping the top prize, the campaign also won silvers for Best Use of Outdoor, Best Use of Press and Best Use of Broadcast. The fundraising campaign featured stories of real people who survived cancer thanks to charity-funded research. "Bench" won top honours. Harrison Troughton Wunderman ...

HOTLINE: WWAV Rapp Collins is linking two of its clients

WWAV Rapp Collins is linking two of its clients, Lloyds TSB and Cancer Research UK, for a new fundraising TV ad. The 30-second ad appeals for people to take left over European coins and notes to any branch of Lloyds TSB before 28 February. Proceeds will go to Cancer Research UK. ...

The Work: New Campaigns - UK

statements from their bins. CANCER RESEARCH UK - I SHOULDN'T BE HERE Project: I shouldn't be here ... and marketing, Cancer Research UK Brief: Attract donors and realise new revenue streams Creative agency ... of an integrated fundraising campaign, Cancer Research UK and Ogilvy have created a campaign to target people who ...

The Work: New Campaigns - UK

. CANCER RESEARCH - BREAST CANCER AWARENESS MONTH 2008 CREDITS Project: Breast Cancer Awareness Month 2008 Client: Sarah Pickersgill, acquisitions manager, Cancer Research UK Brief: Create stand ... , e-mail, online advertising, microsite THE LOWDOWN Cancer Research UK is highlighting Breast ...

Nationwide hires comms director from UK charity

Cancer Research UK s executive director for policy and comms, Maxine Taylor, will join ... her own reputation during a successful three years at Cancer Research, in which she successfully lobbied for the smoking ban in public places. Prior to Cancer Research, Taylor was director of corporate ...

Market Research League Table 2009

The industry appears resilient, but a deeper look shows that research companies face some....2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ... . As Kieron Mathews, managing director of Kadence UK says: Market research agencies that are not adding ... Month The Prostate Cancer Charity asked i to i research to measure the effectiveness of its first ...

Research reveals top three brands for UK managers

Research by the Value Engineers has revealed the brands that UK s brand managers would most like...Research by the Value Engineers has revealed the brands that UK s brand managers would most like to manage, and which are the turn-offs. Of the top 12 most desired brands, only one was e-commerce-based: Amazon.com. The top three were Virgin, Coca-Cola and Nike, although Coca-Cola also received most ...

DTI researches the value of reputation

The Department of Trade and Industry is to carry out research to determine the financial value...The Department of Trade and Industry is to carry out research to determine the financial value ... director at Countrywide Porter Novelli seconded to the DTI to help with the research, said: It is very much a communications issue. The research will help PR people understand the biggest factors ...

PRWEEK AWARDS: Research

In December 2001, Experian set about raising awareness of its fraud prevention systems. Two pieces of research ... Guiding UK The 3 C's Lexis PR The Tea Council Employabilitea Lexis PR ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.