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OgilvyOne triumphs at Campaign Direct for Cancer Research

LONDON - OgilvyOne's Cancer Research UK 'still here' campaign picked up the gold award for Best...As well as scooping the top prize, the campaign also won silvers for Best Use of Outdoor, Best Use of Press and Best Use of Broadcast. The fundraising campaign featured stories of real people who survived cancer thanks to charity-funded research. "Bench" won top honours. Harrison Troughton Wunderman ...

Private View: Leon Jaume and Andy Nairn

Featuring work from Cancer Research, The Elton John Aids Foundation, Weetabix, Honda, Vo5 and Sony.... No-one wants to belittle efforts to raise money for Cancer Research UK, but these stories of human ... , for Cancer Research UK and the Elton John Aids Foundation. They're both great causes but, then, so are all the 160,000 registered charities in the UK. Cancer Research makes a strong competitive pitch by weaving ...

Market Research League Table 2009

The industry appears resilient, but a deeper look shows that research companies face some....2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ... . As Kieron Mathews, managing director of Kadence UK says: Market research agencies that are not adding ... Month The Prostate Cancer Charity asked i to i research to measure the effectiveness of its first ...

Autotrader offers research database through HLB

LONDON – Autotrader.co.uk is opening up its database of young affluent males through a new research...Current users of Autotrader.co.uk are 85% male with 54% between the ages of 18-40. A further 75% are professional, senior or middle management and just over half have annual incomes of over £30,000. The new service will be set up so marketers can either pay to survey site users or obtain answers to research ...

The Work: New Campaigns - UK

and finally arriving at the destination in week three. MARIE CURIE CANCER CARE - BRAND CAMPAIGN Project: Brand campaign Client: Chris Dainty, director of public relations and marketing, Marie Curie Cancer Care Brief: Raise awareness of the fact that Marie Curie Cancer Care gives terminal cancer patients ...

Mercedes poised to appoint BBDO in UK

-the-line advertising, according to Nielsen Media Research. The figure represents 76 per cent of Shop s 17.4 million ...

UK will enter recession, suggests consumer confidence index

Research, suggests falling consumer confidence might mean the Government will have to rethink its economic ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

's fourth annual survey into brand popularity shows, even the UK's favourite brands attract their share....2 16 Cancer Research UK 18 17 YouTube 17.8 18 Daily Mail 17.4 19 Vodafone 17 20 ... conflict, corruption and climate change. Two cancer charities top the most-loved list, Cancer Research UK ... that, thanks to research, progress is being made and cancer will be beaten. Most loved ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer...that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ... customers in their research right through to purchase and aftercare ...

Ipsos acquires Chinese automotive research specialist

LONDON - Ipsos has acquired Chinese research company B-Thinking, which specialises...research supplier for the automotive sector in China. "We are now in a position to couple the client resources and experienced teams of B-Thinking with Ipsos' expertise in advertising and loyalty research." ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.