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The industry appears resilient, but a deeper look shows that research companies face some....2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ... . As Kieron Mathews, managing director of Kadence UK says: Market research agencies that are not adding ... Month The Prostate Cancer Charity asked i to i research to measure the effectiveness of its first ...
of overweight children by 2020. However, the journal condemns charities including Cancer Research UK, The British Heart Foundation and Diabetes UK for partnering with the very companies it sees as fuelling ...
The British Heart Foundation, Cancer Research UK and Diabetes UK are working together on a joint ... campaign. A spokesman for Diabetes UK, which is co-ordinating the pitch process, said the advertising ... between obesity and heart disease, cancer and Type 2 diabetes. The target audience of the ads will parents ...
Burger King has appointed CHI & Partners to its £12 million UK and Ireland advertising account....-to-head against Hypernaked that involved work from both agencies going into research. The other competing ... as well as McCann Erickson and Saatchis to win the business. The UK pitch, overseen by the former McDonald s marketing director Jo Blundell, who joined Burger King in May, kicked off in April. UK and US ...
Brian Waring, the vice-president of marketing and category for Starbucks' UK and Irish operations ... that will run in the UK across cinema, print and online, introducing the strapline 'You Starbucks. It's bigger ... in the UK this week. While it has been tweaked before, the 2011 iteration is riskier. Gone are the words ...
in affection for Italian food, according to fresh research on eating habits in the UK...., on the UK's high streets. The study claimed that pizza chains, in particular, are benefiting from 'strong ... by the bottle of wine often available as part of such deals. The research placed Sainsbury's (18%) ahead ... '. The study was based on a survey of 2000 UK consumers. ...
Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period...it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ... information while on the move. Research from grocer Tesco indicates that 10% of its consumers will use ... they would spend 50% more. Tamar's research is based on 100 face-to-face interviews. ...
Marketers should view with some scepticism the 'insights' presented to them by research agencies...., on the other hand, any of these statements were played back to you by a market research firm, after months ... loftier term. They would be insights. Research agencies used to be content with diligently providing ... they were actually using products and services. Marketing teams, combining data from different research ...
Marketing unveils the definitive guide to the UK's most powerful marketers.
Starbucks is rolling out retro branding across its UK stores as it looks to tap into its origins...concept will be rolled out in over100 UK stores by the end of 2010. The brown branding was updated ... . Starbucks opened its first branch in the UK in 1998, so its outlets here have only ever featured the green ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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